Leaders from the arts, entertainment, media, fashion, sports, and technology sectors gathered in Kigali this week for the Africa Soft Power Summit 2026, an event focused on strengthening African ownership of the continent's rapidly growing creative economy.
Held from June 10–12, the summit brought together policymakers, entrepreneurs, investors, and cultural leaders to discuss how Africa can maximize the economic and cultural value generated by its creative industries. Participants emphasized the importance of intellectual property protection, local investment, and African-led storytelling in shaping the continent's future.
The creative economy has become one of Africa's fastest-growing sectors, with music, film, fashion, gaming, and digital content creating employment opportunities for millions of young people. However, speakers noted that many African creators continue to face challenges related to ownership, financing, and global distribution.
Opening the summit on June 10, cultural policy expert Dr. Linda Mensah stressed the need for creators to maintain control over their work.
"Africa's stories are among our most valuable assets,"
Mensah said.
"Ownership matters because it determines who benefits economically and who shapes the narrative presented to the world."
The summit featured discussions on intellectual property rights, creative entrepreneurship, digital platforms, and investment opportunities within the cultural sector. Industry leaders argued that stronger legal frameworks and business education are necessary to ensure long-term growth.
One of the most anticipated sessions focused on the global rise of African music and entertainment. Artists and producers discussed the increasing international demand for African cultural content and the opportunities this presents for local creators.
Nigerian music executive Tunde Adeyemi told delegates that African creatives must prioritize sustainable business models.
"Global recognition is important, but ownership is even more important. If creators do not understand contracts, licensing, and intellectual property, they risk losing the value of their work."
Adeyemi said on June 11.
Fashion designers attending the summit highlighted the growing influence of African fashion brands in international markets. Several speakers called for greater support for local manufacturing and supply chains to ensure that more economic benefits remain within African economies.
Rwandan fashion entrepreneur Claudine Mukamana described the summit as a valuable networking platform.
"Creative industries thrive when people collaborate, This event connects designers, investors, and policymakers who share a common goal of building stronger African brands."
she said.
Another key theme was the role of technology in expanding access to global audiences. Digital platforms have enabled creators to distribute content directly to consumers, reducing barriers that previously limited market access.
During a panel discussion on June 12, technology investor Michael Karanja emphasized the significance of digital innovation.
"Technology is democratizing creativity,"
Karanja noted.
"A filmmaker, musician, or designer can now reach audiences around the world without relying entirely on traditional gatekeepers."
Youth participation was particularly visible throughout the summit. Students, content creators, and startup founders attended workshops covering entrepreneurship, digital marketing, and intellectual property management. Organizers said empowering young creatives remains central to the summit's mission.
Many delegates argued that Africa's youthful population represents a major competitive advantage in the global creative economy. With increasing internet access and expanding digital infrastructure, opportunities for innovation continue to grow.
The event also featured cultural exhibitions, film screenings, fashion showcases, and live performances celebrating Africa's artistic diversity. These activities reinforced the summit's broader message that culture is not only a source of identity but also a significant economic resource.
At the closing ceremony on June 12, Summit Director Grace Nwosu urged stakeholders to move beyond discussions and invest in practical solutions.
"The creative economy should not simply be admired; it should be owned, developed, and sustained by Africans, We have the talent, the stories, and the audience. What we need is continued commitment to building systems that support creators."
Participants concluded the summit by calling for stronger regional cooperation, increased funding for creative enterprises, and greater protection of intellectual property rights. They expressed confidence that African-owned creative industries can become powerful drivers of economic growth, job creation, and global influence.
As the summit came to a close, one message remained clear: Africa's creative economy is expanding rapidly, and ensuring ownership of its cultural and economic value will be critical to the continent's future development and global standing.